Dean Radetsky is a life-long entrepreneur with a passion for wellness, human potential, and bringing more connection and meaning to people’s lives.  He was co-founder, Chairman and CEO of Optimum Lifestyle, Inc. (OLI), an early innovator of premium, specialty-application nutraceutical products.  At OLI, Dean co-created the Lite Bites® brand, and strategically chose to take it to target market via Direct Response Television.  Lite Bites became the second-highest reordered product out of the thousands of products sold on the QVC Television Network.  He positioned Lite Bites to capitalize on its highly effective formulations and garner its own hour-long television shows previously reserved only for such well-known national brands as Sony, Dell, Tony Robbins and Wayne Dyer.  As OLI was continuing to enjoy strong top and bottom line growth, Dean engaged Adams Harkness & Hill (AH&H) as OLI’s investment banker, and successfully completed the sale of OLI’s core business through AH&H’s Healthy Living Division to a strategic public company. 

Along the entrepreneurial path, Dean also helped open and operate a broker dealer/venture capital firm, and was General Manager of Villa Vegetariana, one of Mexico’s first health resorts and forerunner of today’s burgeoning whole-person health spa/resort industry.

Additionally, he currently serves as an Advisor to Slap, an international consulting company that creates ferocious commitment in manager, employee and customer cultures -- the three groups that decide the success of any business, as well as serving as an Advisor to Wisdom of the World, a unique media company that produces experiential wisdom products to support and guide people through the transitions of life. 

Dean is married to Cheryl, an award-winning former creative director wife, and is the father of a beautiful, theatrical young daughter.  His life mission is serving to bring about health, healing, happiness and connection, and in doing so helping people remember who they really are.